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Friday, November 9, 2007

Google establishes New office in Portugal

Google establishes in Lisbon to attract national companies. Google will concentrate on the online publicity, attracting the portuguese companies to invest.
Google Portugal team has finally arrived to Portugal. Good news for a country that seeks an economic growth based on investments in new technologies.

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It almost passed one year since a European delegation of Google came to Portugal to prospect the market, shaking the technologica
l sector and waiving with the hypothesis of doing purchases among the most technologically attempting ones.

But everything ended the best way: Google named a representative, Paulo Barreto, who worked from Spain until reaching the right moment for investing in Portugal.

We want the companies know that we are here”, explains Paulo Barreto in an exclusive interview to Diário Económico, some hours before receiving several dozens of potential customers in the heart of Lisbon.

Among the invited companies is PT, holding company of the largest Google rival in Portugal, the portal Sapo. “It is an event to present the office”, Paulo Barreto continues, nothing annoyed with the allusion to the competition between Sapo and Google.

What Google Portugal wants from now on , is to affirm in the online publicity market and to leave other wars for later. The small team of the structure, composed exclusively by portuguese professionals , was recruited along six months with the objective of creating one specialists team. Some came directly from the European headquarters of Google, in Dublin.

Paulo Barreto's mission will be now to lead his sales office totally turned for the online publicity , that just represents in Portugal 3% to 4% of the total of the advertising investment .

According to Barreto, Google can help the internationalizing of the portuguese companies. He's convinced that this publicity platform is actually the marketing form with largest return. The used system is the well-known AdWords.

Some customers of the system are, for example, Impresa, RTP and Cofina. However, Google believes that it has potential for much more.

The Portuguese office is integrated in Google EMEA (area 3), together with Spain, Italy and France.

Google has 2.500 collaborators in Europe and twelve R&D offices, spread by countries like United Kingdom, Israel and Switzerland, among others. Portugal won't be contemplated , for a while.